About Us

Welcome to littlehoops, where the intersection of entrepreneurship and parenthood unfolds into a beautiful narrative of shared dreams and aspirations. Within our walls, we transcend the conventional boundaries of business partnerships, for we are bound together not only by professional ambitions but also by the profound love and dedication we hold for our children. The visionary minds behind littlehoops, embarked on this remarkable journey amidst the whirlwind of family life. Their shared experiences as parents served as the spark for the inception of our brand, igniting a passion to create something extraordinary for children everywhere.


As Nouran and Farha navigated the joys and challenges of raising their own children, they were inspired to channel their collective wisdom and insights into the creation of a community-focused children's wear brand. At littlehoops, every stitch tells a story of love, authenticity, and warmth, mirroring the heartfelt experiences of our founders. Our commitment to fostering a sense of belonging and inclusivity resonates through each carefully crafted garment, inviting families from all walks of life to join us in celebrating the enchantment of childhood.


Joining the littlehoops family is an invitation to begin on a journey of discovery and wonder, where every fabric swatch and design detail is infused with the magic of childhood. Through our thoughtfully curated collections, we strive to capture the essence of innocence and joy, inviting children to express their unique personalities and imaginations through fashion and feeling. As we invite you to explore our world, we extend our arms wide to embrace you as part of our community, where the shared joys of parenthood and the boundless possibilities of childhood converge in a tapestry of love and laughter. So come, journey with us, and together, let us discover the magic that awaits at littlehoops.